November 29, 2009

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning. As a matter of fact I am preparing a lawsuit against the Federal Trade Commission for using one of his Brand Names and Federal Trademark in their Key Words and Meta Tags on the Federal Website, to attract visitors; a lawsuit which would have enough case law behind it to slam down the Federal Trade Commission with the help of the US Patent and Trademark Office.

When picking a name or a company in the Oil Industry you might want to be cognizant of this fact. Usually things can be worked out and only one company is required to change their name or trade dress or perhaps a royalty agreement or non-compete with regards to specific markets can be reached. Check the case law with Mobil Oil Company before you negate the facts presented here in any topic of which might arise in Business Law Class at your University or even in conversation at the local Starbucks. Be sure anyone you do business with has a back-up plan in case of Trademark Infringement.

If you plan on buying a business opportunity or franchise make sure the seller has a trademark on the name. Make sure it is current and there are no disputes which might be cause for non-renewal. Think about it, changing the name once you start can cost you big time.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

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June 21, 2009

Keeping the Standard up

The water delivery company not only offers and presents water coolers, it also utilises the soundest premium spring water, bottled at the place of origin, so you know the water coming out of your bottled cooler is of the highest possible standard. Fonthill is the title of the bottled water company which the water cooler company employs for their business organisation. It is situated in Wiltshire and as it has been producing water for just less than of ten years, they were a really winning choice for a bottled water cooler distributor. The key to the distinctively light savour of this special water, is that it is filtered through limestone rock before it comes out of modern bore holes in close proximity to the historic Penning and Berwick Wells. This procedure is essential in attaining the soft, invigorating taste and harmonious mineral makeup of the water. You maybelieve that all water tastes the alike, but you’d be incorrect. Each one has a subtle yet distinctive savor and texture which is created by the technique applied to get it from spring to bottle. Fonthill is a reliable and reputable company that makes mineral packed water in a healthy and idyllic environment, so along with your water cooler you will also be getting the optimal water, chilled with direct chilling engineering, so that you can drink the best vessel of water you’ve ever experienced.

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June 4, 2009

Sites that Use Typography in Interesting Ways

These sites are all really good examples, that leverage excellent typography in their design. Typography is one of my many passions so I thought it was time to aggregate sites that inspire and inform me.

happy cog
http://www.happycog.com
Happy Cog is an excellent web design and development firm in New York. Their site is both well designed and a superb resource.

webstock
http://www.webstock.org.nz/
Similar to Happy Cog, this site simply makes it’s type choices work well together. They’ve chosen a simple muted palette and a combination of script, and serifed faces contrasting the elegent script face used in the logo with a nice blocky serif face for the headlines.

brian fidler interactive
http://www.brianfidler.com
For those of you who enjoy typography, this site does a great job of injecting playfulness into it’s type through animation. Phoenix Web Designer Brian Fidler created this site almost 8 years ago, and as far as Flash sites go, it has stood the test of time.

A Brief Message
http://abriefmessage.com/
Kind of a haiku on design, this site provides some very interesting comments. .

Typographica
http://new.typographica.org/
This site provides reviews and resources on typography related design. Typographica.org provides information very similar to the typeface articles that you might find in the Step Inside Design magazine. Typographica shares this information in a very easy to read format.

The Type Directors Club
http://tdc.org/
If you love type, then you must visit the old Type Directors Club site. They’ve been one of, if not the, authority on type for the past 63 years. They have great type related resources, competitions, awards, and of course, the TDC Typography Annual.

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April 22, 2009

Language and International Business

An international business involves making transactions with business representatives/executives from 2 or more countries. It entails adjustments in terms of cultural behavior, laws and legal issues, climate, and language.

Most companies involved in international business require employees who are fluent in English, especially those that are situated in Asian countries. It is their belief that dealing with international clients will be easier if the employee or company executive is well versed in the English language, especially since it is considered the universal language. However, there are companies who stress the need for their employees to be well versed in at least one other language like French or Spanish. They see this qualification as an essential ingredient for conducting successful international business transactions.

Nowadays, doing international business is not relegated entirely to traveling to another country. Rather, it also entails a lot of work done using the Internet. Even if business communication will be done in writing, there is still a possibility for the language difference to create problems. The language barrier can also make it difficult to establish effective working relationships with possible business partners or supporters.

Therefore, if one is really bent on successfully carrying out an international business venture, one has to at least have a good grasp of the English language. Better yet, one can ask for assistance from business coaches who are not only fluent in several languages but are also adequately knowledgeable about local business cultures.

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